Kuala Lumpur, 22 July 2026 – HSS Holdings Berhad and Eco-Shop Marketing Berhad are entering their first commercial collaboration with the launch of the SINAR Blind Box Birthday Cake, combining an affordable bakery product with the surprise and collectability associated with mystery-box merchandise.
The product will become available exclusively at Eco-Shop outlets across Peninsular Malaysia from August 2026, subject to stock availability.
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