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Samsung Establishes Robotics Unit to Accelerate Physical AI Strategy

By Steven Tech4 min read

Seoul, 21 July 2026 – Samsung Electronics has established a dedicated robotics organisation reporting directly to its chief executive officer, strengthening the South Korean technology group’s push to make physical artificial intelligence a major source of future growth.

The new Robotics eXperience unit, known as RX, will oversee Samsung’s long-term robotics strategy, development of core technologies and efforts to commercialise intelligent machines across industrial and consumer environments.

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Author

  • Steven is a writer focused on science and technology, with a keen eye on artificial intelligence, emerging software trends, and the innovations shaping our digital future.