Last updated on August 23, 2025
KUALA LUMPUR: Zetrix AI Bhd plans to market its NurAI chatbot to financial institutions and government agencies as part of its next growth phase.
The company will begin with a free consumer app before integrating NurAI into the daily operations of Islamic banks, fintech firms, halal certification bodies, and shariah authorities, said non-executive director Datuk Mohd Jimmy Wong Abdullah in a statement following the chatbot’s launch on Tuesday. No press conference was held.
According to Bloomberg, NurAI is built on artificial intelligence (AI) technology from China’s DeepSeek and targets a global Muslim audience of around two billion people. It will be available in a free, limited version, alongside subscription options priced between US$5 (RM21.15) and US$50 per month.
Touted as the world’s first shariah-compliant large language model, NurAI aims to provide an alternative rooted in Islamic principles and Global South perspectives, differing from Western and Chinese AI models.
The chatbot offers guidance on topics ranging from modern-day issues like healthcare and finance to classical Islamic subjects, including history and Quranic studies.
Developed with oversight from a formal shariah supervisory board, the NurAI team will also work with religious authorities such as Malaysia’s Islamic Development Department and its Indonesian counterpart to establish a shariah-aligned framework.
