Indonesia’s proposed copyright rewrite could become one of Southeast Asia’s most important tests of the AI era: if machines learn from human creativity, should the humans be paid?
For years, the internet worked on a simple but uncomfortable bargain. Creators made the work. Platforms captured the traffic. Advertisers followed the audience. Somewhere in between, writers, artists, photographers, musicians, designers and publishers tried to keep enough of the value to survive.
Artificial intelligence has now made that bargain even more complicated.
Generative AI does not only distribute content. It learns from content. It can absorb articles, images, videos, code, songs, photographs and illustrations, then produce something new that looks cheaper, faster and sometimes frighteningly close to the original human style.
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