Cupertino, 17 July 2026 – HSBC has upgraded Apple to Buy from Hold and raised its price target sharply to US$366 from US$260, citing the technology group’s emerging agentic artificial intelligence capabilities and an increasingly strong hardware launch pipeline.
The new target implies approximately 12% upside and reflects HSBC’s view that Apple has reached an operational turning point after previously appearing behind several major technology rivals in generative AI.
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