Singapore, 17 July 2026 – Lazada and Shopee are strengthening their affiliate marketing programmes across Southeast Asia as the region’s largest e-commerce platforms seek more efficient ways to attract customers and compete with TikTok Shop’s creator-driven shopping model.

Affiliate marketing allows creators, publishers and ordinary users to earn commissions by promoting products through personalised links, videos, livestreams and social media posts. The platform generally pays a commission only when a promotion generates a completed transaction.

Unlock the Full Article

This article is exclusive to The Ledger Asia Subsribers / PAID members.

Subscribe to Read More

Already have an account? Log in here

Author

Rebecca Hsu
Rebecca Hsu is a Senior Economist and Lead Analyst for The Ledger Asia, focusing on the rapidly evolving financial landscapes of East and Southeast Asia. With a background in sovereign risk assessment and emerging market trends, Rebecca provides sharp commentary on trade dynamics, monetary policy, and the digital economy's impact on regional growth.
Formerly a strategic advisor for major financial institutions in Hong Kong, she excels at translating complex macroeconomic shifts into actionable insights for investors and policymakers. Her work at The Ledger Asia centers on China’s economic transition and the burgeoning manufacturing hubs of ASEAN, ensuring readers stay ahead of Asia’s shifting financial tides.

Asian Stock Exchanges Call for Greater Regional Connectivity to Capture Global Capital

SoftBank, Sony and Honda Lead Japan’s Push to Build Sovereign AI With Nvidia Chips

UBS Strengthens Japan Debt Underwriting Business With Senior Hire

China’s Advanced Manufacturing Sector Set to Benefit From AI Investment Cycle

Lazada and Shopee Expand Affiliate Marketing Push as TikTok Shop Intensifies Competition

Binance Remains Unlicensed in Malaysia as Authorities Maintain Access Restrictions

Wall Street Retreats as Semiconductor Sell-Off Overshadows Strong Earnings and Economic Data

Chinese Filing Places DeepSeek’s Valuation at Around US$52 Billion

Google Delays Gemini 3.5 Pro as Flagship AI Model Falls Short of Internal Targets

Citadel Securities Invests US$400 Million in Crypto.com at US$20 Billion Valuation

Organised Crime Groups Move Billions Through Crypto as Regulatory Gaps Persist

Micron Signs Long-Term Automotive Chip Deals as AI-Powered Vehicles Drive Memory Demand

Chinese Banks Set for US$41 Million Payday From CXMT’s US$8.6 Billion IPO

Cropmate Confirms All Affected Bank Accounts Released by MACC

Kerjaya Prospek Invests RM18.76 Million in ES Sunlogy Through Private Placement

MATRADE and DHL Express Extend Partnership to Strengthen Malaysian MSME Export Resilience

Young Japanese Investors Turn AI Stock Gains Into Luxury Spending

Alibaba and Baidu Shares Rise as Apple Clears Path for AI Launch in China

TSMC Posts Record Second-Quarter Profit as AI Chip Demand Accelerates

iCents Secures RM12.9 Million Industrial Facility Contract in Klang Valley

Public Sector AI Adoption Accelerates as Infrastructure and Shadow AI Risks Intensify

Malaysia’s 4%–5% Growth Target Remains Within Reach Despite External Risks

Bursa Malaysia Braces for Volatility as GE16 Speculation Intensifies

JPMorgan CEO Calls Mythos AI Risks a Real Issue as Banks Confront New Cyber Threats

Malaysia’s Banking Liquidity May Tighten as Interest-Rate Hike Expectations Build

Yen Options Point to Slide Towards 165 Before Tokyo Steps In

Global Investors Seek Alternative Routes Into China’s Blockbuster CXMT IPO

Li Ka-shing’s Cash-Building Strategy Sets Stage for CK Empire’s Leadership Shift

Nvidia and Toyota Expand AI Partnership Across Vehicles, Factories and Urban Systems

Gold Steadies as Softer US Inflation Meets Rising Geopolitical Risk

Lazada and Shopee Expand Affiliate Marketing Push as TikTok Shop Intensifies Competition

Unlock the Full Article

Author

Related

Lazada and Shopee Expand Affiliate Marketing Push as TikTok Shop Intensifies Competition

Unlock the Full Article

Author

Share this:

Related