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SoftBank, Sony and Honda Lead Japan’s Push to Build Sovereign AI With Nvidia Chips

By Kenji Yamamoto7 min read

Tokyo, 17 July 2026 – SoftBank, Sony Group, Honda Motor and NEC are spearheading a major Japanese initiative to develop a domestically produced multimodal artificial intelligence model using large-scale computing infrastructure powered by Nvidia’s next-generation chips.

The initiative is being led through Noetra Corporation, a government-supported AI company backed by 44 businesses and organisations spanning manufacturing, finance, telecommunications, technology and industrial services.

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Author

  • Kenji Yamamoto is a Senior Fellow at The Ledger Asia, where he explores the critical nexus of Asian international relations, economic development, and environmental sustainability. With extensive experience in cross-border policy analysis, Kenji provides a unique perspective on how diplomatic alliances and green energy transitions drive long-term growth across the Asia-Pacific.

    Previously an advisor for regional development banks, he specializes in sustainable infrastructure and the circular economy’s role in modernizing emerging markets. At The Ledger Asia, Kenji’s deep-dive reports help readers navigate the complex balance between rapid industrialization and the global imperative for climate resilience and corporate responsibility.