Last updated on September 12, 2025
Shanghai, 11 September 2025 – More than three dozen senior executives at BYD, the world’s largest electric vehicle (EV) manufacturer by volume, have bought shares in their own company—an action interpreted as a strong vote of confidence in its investment value amid recent trading losses and margin pressures.
According to regulatory filings in both Hong Kong and Shenzhen, 37 BYD executives, including five vice presidents, invested a combined 52.3 million yuan (approx. US$7.3 million) between 1 and 9 September to purchase 488,200 A-shares (Shenzhen-listed) of the company. These shares represent about 0.027% of BYD’s total shares outstanding. Among the vice presidents are Luo Hongbin, Zhou Yalin (also BYD’s CFO), Yang Dongsheng, Luo Zhongliang, and Li Wei, who between them acquired 221,800 shares for 23.6 million yuan. The remaining 32 executives bought 266,400 shares at a total of 28.7 million yuan.
These purchases come at a time when BYD has lowered its sales guidance for the year—from a previously forecast 5.5 million units to 4.6 million, a reduction of about 16%. The company has also seen its share price drop sharply since its peak in late May. Its Shenzhen-listed A shares had fallen over 20%, and the Hong Kong H-shares were down about 31.4% from their highs.
Industry observers say that while earnings and profit margin pressures—partly due to steep discounts in China’s increasingly competitive EV market—have weighed on investor sentiment, the insider buying can act as a stabilising signal. “Worries about the sales drop and profitability knocked BYD shares down recently, but the company’s senior executives appear to be bullish about its outlook,” said Ding Haifeng, a consultant at Shanghai’s Integrity advisory firm.
Strategic Implications & Investor Outlook
BYD’s internal purchase by executives sends several messages to the market. By putting their own capital at risk, these leaders are likely attempting to reassure shareholders and potential investors that they believe current valuations are attractive. Such insider activity can sometimes anchor market expectations and help cushion stock declines.
However, challenges remain. The company faces declining sales forecasts, pricing pressures, and squeezed margins—factors that can impact profitability and cash flow. Investors will likely be watching closely for how BYD executes on cost discipline, new product launches, and expansion outside China where regulatory, tariff, and competitive dynamics differ significantly.
