Apple Warns AI Boom Will Make Product Price Increases Unavoidable

Cupertino, 18 June 2026 – Apple is preparing consumers for higher product prices as the artificial-intelligence boom drives up the cost of memory and storage chips, showing how the race to build data centres is beginning to affect everyday devices.

Chief executive Tim Cook said price increases have become unavoidable as Apple faces rising costs for key components used across its devices. The pressure is being driven largely by soaring demand from AI data centres, where major technology companies are buying massive volumes of memory chips to support model training, cloud computing and AI services.