Singapore, 29 April 2026 – Global lifestyle retailer MINISO is accelerating the rollout of its immersive store formats across Asia, opening new MINISO LAND and MINISO FRIENDS locations as the brand deepens its focus on character-led retail, lifestyle products and experiential shopping.

The expansion covers key Asian markets including Singapore, Vietnam, Malaysia, Indonesia and mainland China, reflecting MINISO’s strategy to move beyond conventional variety retail into larger-format stores designed around intellectual property, themed zones and interactive consumer experiences.

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Bernard Lee
Bernard is a social activist dedicated to championing community empowerment, equality, and social justice. With a strong voice on issues affecting grassroots communities, he brings insightful perspectives shaped by on-the-ground advocacy and public engagement. As a columnist for The Ledger Asia, Bernard writes thought-provoking pieces that challenge norms, highlight untold stories, and inspire conversations aimed at building a more inclusive and equitable society.