LONDON, 27 June 2026 — Swiss watchmaking giant Swatch Group is seeking US$170 million (approximately RM720 million) in damages from Samsung Electronics following a trademark infringement dispute over smartwatch applications, in what Swatch describes as the largest trademark damages claim of its kind in the United Kingdom.
The case centres on third-party applications available on Samsung smartwatches that allowed users to display digital replicas of iconic Swatch-owned watch faces, including luxury brands Omega and Tissot.
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