Kuala Lumpur, 21 October 2025 — Foodie Media Berhad (“Foodie Media”), a leading Malaysia-based digital media group, has officially signed an underwriting agreement with Maybank Investment Bank Berhad (“Maybank IB”), marking a major step towards its initial public offering (IPO) on the ACE Market of Bursa Malaysia Securities Berhad.
The IPO will involve 250 million ordinary shares, comprising a public issue of 138 million new shares (15.54% of the enlarged share capital) and an offer for sale of 112 million existing shares (12.61% of the enlarged share capital). Under the agreement, Maybank IB will underwrite 59.4 million new shares allocated for the Malaysian public and eligible persons.
Regional Digital Media Powerhouse
Founded as a lifestyle-focused digital content group, Foodie Media has evolved into one of Southeast Asia’s most influential social media networks. As of 30 April 2025, the company operates 34 brands across Malaysia, Singapore, Thailand, Indonesia, and the Philippines, covering diverse content segments such as food, travel, property, home and living, leisure, and technology. Its well-known brands include KL Foodie, Penang Foodie, Halal Foodie, Da Ma Chi Huo (大马吃货), Johor Foodie, and Singapore Foodie, among others.
Collectively, these brands command a combined follower base of more than 44 million across social media channels, the largest among Malaysian-based lifestyle content groups, with over one million blog visitors recorded between September 2024 and April 2025.
Strategic Growth Through Listing
Foodie Media’s Chief Executive Officer Nicholas Lim Pinn Yang described the signing as a pivotal step in the group’s growth trajectory.
“The signing of the Underwriting Agreement marks an important milestone in our listing journey. It reflects the progress we have made in transforming Foodie Media into a regional digital media powerhouse. The IPO will provide us with the necessary resources to strengthen our technological infrastructure and scale our production capabilities,” he said.
Maybank IB’s Chief Executive Officer Michael Oh-Lau Chong Jin expressed confidence in the company’s prospects, stating:
“We are proud to support Foodie Media’s next phase of growth through this IPO exercise. Foodie Media offers investors unique exposure to a dynamic digital media business anchored by a strong SME base, with the potential to scale through partnerships. With our extensive experience in capital markets, we are well-positioned to guide Foodie Media in this transformative journey.”
Maybank IB as Principal Adviser
Maybank Investment Bank serves as the Principal Adviser, Sponsor, Sole Placement Agent, and Sole Underwriter for the IPO. The listing will enhance Foodie Media’s visibility in Malaysia’s fast-growing digital ecosystem, enabling the group to deepen engagement with audiences and businesses across Southeast Asia.
Driving the Future of Digital Media
Through a diverse suite of services, including key-opinion leader marketing, short-film and drama marketing, affiliate commerce, and campaign management, Foodie Media is positioning itself at the intersection of content, community, and commerce. The funds raised from the IPO will be channelled towards scaling its technological capabilities and expanding regional operations.
The listing is expected to strengthen Foodie Media’s foundation for long-term growth, while opening new opportunities for partnerships, innovation, and digital expansion across ASEAN.
