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Asian Shares Fall as Apple Price Hikes Dent Tech Optimism

Hong Kong, 26 June 2026 – Asian shares fell on Friday as Apple’s decision to raise prices on selected MacBook and iPad models dampened technology-sector optimism, offsetting some of the positive momentum from strong AI-linked chip demand.

The pullback reflected growing investor concern that the artificial intelligence boom is creating cost pressure across the wider technology supply chain. While memory-chip makers and semiconductor suppliers have benefited from surging demand for AI data centres, consumer electronics companies are beginning to face higher component costs that may need to be passed on to customers.

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Author

  • Rebecca Hsu is a Senior Economist and Lead Analyst for The Ledger Asia, focusing on the rapidly evolving financial landscapes of East and Southeast Asia. With a background in sovereign risk assessment and emerging market trends, Rebecca provides sharp commentary on trade dynamics, monetary policy, and the digital economy's impact on regional growth.

    Formerly a strategic advisor for major financial institutions in Hong Kong, she excels at translating complex macroeconomic shifts into actionable insights for investors and policymakers. Her work at The Ledger Asia centers on China’s economic transition and the burgeoning manufacturing hubs of ASEAN, ensuring readers stay ahead of Asia’s shifting financial tides.

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