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ASEAN Opportunity Rises, But Trust Gap Makes Expansion Harder for Businesses

By Rebecca Hsu on June 22, 2026 7:24 am |

Asia Market, Asia News and Development & Sustainability

Singapore, 22 June 2026 – ASEAN remains one of the most attractive growth destinations for businesses, but companies expanding across the region continue to face a trust gap shaped by competition, rising costs, uneven development and complex market structures.

A regional business survey of 538 corporate leaders found that 63% of respondents viewed ASEAN as offering the strongest economic opportunities over the next three years. Domestic markets were also ranked highly, with 62% of respondents identifying home-market opportunities as compelling, while China placed third at 48%.

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Author

  • Rebecca Hsu is a Senior Economist and Lead Analyst for The Ledger Asia, focusing on the rapidly evolving financial landscapes of East and Southeast Asia. With a background in sovereign risk assessment and emerging market trends, Rebecca provides sharp commentary on trade dynamics, monetary policy, and the digital economy's impact on regional growth.

    Formerly a strategic advisor for major financial institutions in Hong Kong, she excels at translating complex macroeconomic shifts into actionable insights for investors and policymakers. Her work at The Ledger Asia centers on China’s economic transition and the burgeoning manufacturing hubs of ASEAN, ensuring readers stay ahead of Asia’s shifting financial tides.

Published in Asia Market, Asia News and Development & Sustainability

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