Madrid, 22 May 2026 – Zara owner Inditex is leaning on artificial intelligence, brand diversification and a larger store footprint to sustain growth, as the world’s biggest listed fashion retailer navigates softer consumer sentiment, rising competition and changing shopping behaviour across global markets.
The Spanish retail group, which owns brands including Zara, Pull&Bear, Bershka, Massimo Dutti, Stradivarius and Oysho, has continued to outperform many fashion peers through a model built around rapid design cycles, tight inventory control and close integration between stores and online channels. In March, the company reported a 9% increase in currency-adjusted sales at the start of its first quarter, while operating profit margin reached 20.1% in 2025, well ahead of several major rivals.
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