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Prada Sales Meet Expectations as Miu Miu Momentum Slows Amid Middle East War

Milan, 30 April 2026 – Prada Group delivered first-quarter sales broadly in line with market expectations, but the slowdown at its high-growth Miu Miu label and weaker Middle East demand showed that even one of luxury’s strongest recent performers is not immune to geopolitical and consumer-market pressure.

The Italian luxury group reported first-quarter revenue of about €1.3 billion, up 3 percent at constant exchange rates, supported by strong sales in the Americas and resilient demand across parts of Asia Pacific. Retail sales reached €1.245 billion, rising 10 percent year-on-year at constant currency, although growth was more modest when excluding the contribution from Versace, which Prada recently acquired.

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