Last updated on December 25, 2025
KUALA LUMPUR, 3 August 2025 — Over 500 Malaysian online sellers gathered on 2 August 2025 at the Malaysia BigSeller E-Commerce Summit, a one-day event held at PARKROYAL COLLECTION Kuala Lumpur focused on cross-border expansion strategies and the evolving Southeast Asian e-commerce landscape.
The summit featured regional participants and a bilingual format with live English–Chinese interpretation, underscoring the cross-cultural collaboration required in Southeast Asia’s diverse e-commerce landscape.
BigSeller CEO Shirley Xie opened the event by stating the platform’s continued commitment to empowering Malaysian sellers. The keynote was delivered by BigSeller Southeast Asia Market Director Li Jing, who pointed to fragmented systems, inefficient warehousing, and scaling struggles as common barriers for businesses expanding into regional markets.
“Too often, businesses rush into new markets without the right infrastructure in place. What we’re building at BigSeller is designed to fix that,” said Li. “The real engine of growth is data-driven, refined operations. With the right systems, sellers can move from simply selling products to actually running their operations with strategy.”
Throughout the summit, speakers from platforms such as TikTok Shop, Shopee, and Lazada addressed the evolving digital commerce ecosystem in Malaysia, offering insights into brand positioning and platform dynamics.
Cross-border transactions were also a focal point. Zhong Yi, Vice President of LianLian Global, presented payment solutions that aim to resolve longstanding friction in international sales. He discussed how payment security and smoother remittance processes could help businesses grow confidently in unfamiliar markets.
One of the most anticipated sessions featured Liu Linhai, CEO of Dreamer Age, who shared his team’s journey of expanding across Southeast Asia. Emphasising local adaptation, he noted:
“If you want to grow in countries like Thailand or Vietnam, you can’t just copy and paste what works in Malaysia. You need to understand the culture, tailor your operations, and think long-term.”
Liu added that regional e-commerce is approaching a pivotal shift: “China’s e-commerce industry is already mature. Now, we’re seeing the same systems and thinking being applied here. Malaysian sellers have a real chance to grow if they’re willing to adapt and build with the right partners.”
The role of logistics in scaling efficiently was discussed by William Chen of Ninja Van China, who presented their integrated cross-border delivery solutions, designed to reduce costs while improving shipping reliability across multiple countries.
The summit concluded with a roundtable exploring Malaysia’s role in the broader Southeast Asian digital trade network. Panellists explored regulatory challenges, policy alignment, and the practical realities of doing business across culturally distinct markets.
As Malaysia deepens its presence in regional e-commerce, conversations at the summit reflected growing awareness of both the opportunities and the structural challenges that come with cross-border ambitions.
