NEW YORK, 18 March 2026 — Meta Platforms (NASDAQ:META) has launched a new initiative aimed at attracting top creators from rival platforms such as TikTok and YouTube, offering guaranteed payments and enhanced reach to boost activity on Facebook.
The programme, called Creator Fast Track, provides monthly payouts to creators with established audiences on other platforms. Creators with at least 100,000 followers on Instagram, TikTok or YouTube will receive US$1,000 per month, while those with more than one million followers will be paid US$3,000 per month.
“We have heard from established creators on other platforms … that it can be hard or intimidating to get started,” said Yair Livne. “So this program is really meant to address that need.”
The guaranteed payments will run for three months, after which creators can continue earning through Facebook’s monetisation ecosystem, including the Content Monetization programme, while benefiting from ongoing reach boosts.
Creator Economy Push Intensifies
Meta said it paid nearly US$3 billion to creators in 2025, marking a 35% increase year-on-year, with around 60% of payouts linked to Reels content.
Despite Facebook’s scale of over 3 billion users, the platform has struggled to attract creators, many of whom have migrated to TikTok and YouTube for more consistent monetisation and audience growth.
The new initiative is part of Meta’s broader effort to reposition Facebook as a competitive platform for original content creation.
Requirements and Monetisation Expansion
To qualify for the programme, creators must post at least 15 Reels within a 30-day period, spread across at least 10 different days. Content does not need to be exclusive to Facebook but must be original, including AI-generated content.
In addition to upfront payments, creators can monetise through subscriptions, tipping, brand deals, and Facebook’s Content Monetization system, which rewards engagement across formats including short videos, long-form content, stories, photos and text posts.
Meta is also rolling out new performance metrics within the monetisation system, allowing creators to better understand which views qualify for payouts, estimated earnings rates and reasons for ineligible views.
Zuckerberg’s Push to Revive “OG Facebook”
Meta chief executive Mark Zuckerberg has previously said the company aims to revive what he calls the “OG Facebook” experience.
“I just don’t think that a lot of creators today think about Facebook as the primary place they can go. But that itself actually creates this huge arbitrage opportunity,” Zuckerberg said in an earlier interview.
Since then, Meta has introduced new features such as a Friends tab focused on personal content and revamped its creator payout model, shifting from revenue sharing to engagement-based monetisation.
The company is betting that a combination of upfront payments and improved distribution can reignite creator interest, particularly as many creators have voiced concerns over inconsistent earnings across platforms.
“We really want every creator to see Facebook as a home for them and a necessary platform to be on,” Livne said. “We believe monetization is a big part of that story.”
