Last updated on December 25, 2025
KUALA LUMPUR, 13 November 2025 — Foodie Media Berhad, Malaysia’s largest lifestyle-focused digital media network by combined followers, has officially launched its IPO prospectus as it advances toward a listing on the ACE Market of Bursa Malaysia Securities Berhad.
The IPO marks a significant milestone for the digital media group, which has grown from the early success of Penang Foodie into a 37-brand regional portfolio spanning Malaysia, Singapore, Thailand, Indonesia and the Philippines.
As at 13 October 2025, Foodie Media commands approximately 46.0 million followers, the largest combined lifestyle audience in Malaysia across platforms including Facebook, Instagram, TikTok, YouTube, Threads, X, RedNote, Lemon8, Douyin, Telegram and WhatsApp, supported by a network of high-traffic lifestyle blogs.
“The launch of our Prospectus marks a defining milestone in our journey,” said Nicholas Lim Pinn Yang, Chief Executive Officer of Foodie Media Berhad.
“From our beginnings with Penang Foodie, we now operate 37 brands with the largest lifestyle-focused follower base in Malaysia. Our ecosystem serves clients ranging from small local businesses to multinational brands across Southeast Asia.”
IPO Structure and Use of Proceeds
Under the offering, 138.0 million new shares, representing 15.54% of enlarged share capital, will be issued, alongside an offer for sale of 112.0 million existing shares (12.61%).
The allocation includes:
- 44.4 million shares (5.00%) for the Malaysian public
- 15.0 million shares (1.69%) for eligible directors, employees, and contributors
- 78.6 million shares (8.85%) for institutional and selected investors via private placement
Maybank Investment Bank Berhad (Maybank IB) serves as Principal Adviser, Sponsor, Sole Placement Agent and Sole Underwriter.
Proceeds will be used to expand the Group’s:
- Digital media publishing operations
- Key opinion leader (KOL) marketing and campaign management services
- Live commerce revenue streams
- In-house content production, including short-film dramas
- Investments in AI-enabled software to enhance engagement and operational efficiency
A Regional Content & Commerce Ecosystem
Foodie Media’s flagship brands, including KL Foodie, Penang Foodie, Halal Foodie, Singapore Foodie and Bangkok Foodie, have become high-engagement platforms trusted by consumers and advertisers alike.
Its blogs recorded:
- 6.1 million users (FY2024 & 10-month period ended 30 June 2025)
- 0.4 million users from 1 July to 13 October 2025
“The IPO will help us scale sustainably while strengthening our position in the regional digital media and content-commerce space,” Lim added.
“We aim to build a sustainable, innovative digital content platform that shapes how people and brands connect across Southeast Asia.”
Digital Media Enters Institutional Capital Markets
Maybank IB CEO Michael Oh-Lau said the listing signals a broader shift in the digital media sector.
“This marks the coming of age for the content creation industry,” he said.
“Foodie Media’s reach, engagement and disciplined execution show the scalability of its content-and-commerce model. What was once an emerging creative space is now a recognised, high-growth sector attracting institutional confidence.”
Foodie Media’s IPO application period closes 19 November 2025. Its ACE Market listing is scheduled for 28 November 2025.
