Singapore, 10 November 2026 – Maybank Research has initiated coverage of MoneyMax Financial Services Ltd. with a buy recommendation and a target price of SGD0.69. Its 9 November assessment implies 38% potential upside from the previous Friday’s SGD0.50 closing price, supported by expectations for Malaysian expansion, pawn lending and gold retail activity.
For investors in Singapore and Malaysia, the case combines a growing regional outlet network with two businesses that respond differently to gold prices: secured lending and retail trading. The target is an analyst valuation, not a promised return. Its delivery depends on whether additional branches and stronger lending activity translate into sustainable profit rather than simply higher sales.
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