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Sunday, 25 October 2026

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Sabah Has Supported 5,879 Entrepreneurs. The Next Challenge Is Helping Them Scale

Sabah's SME-UP programme has supported 5,879 entrepreneurs over nine years. But equipment, certification and retail access are only starting points. The bigger challenge is helping small businesses secure repeat customers, expand production and achieve lasting commercial independence.

By Katherine (Kay)3 min read

Kota Kinabalu, 24 October 2026 – Sabah’s SME-UP assistance programme supported 5,879 entrepreneurs between 2017 and 2025, according to figures disclosed by Deputy Chief Minister Ewon Benedick on 24 October.

The programme helps small businesses improve production capabilities, machinery, packaging and product quality. Additional support introduced in 2026 includes assistance for halal certification and trademark registration.

The state has also highlighted efforts to connect local entrepreneurs with retail distribution networks. By the end of 2025, partnerships with retail chains had reportedly provided market access to 630 Sabah entrepreneurs.

These initiatives address important barriers to business development. But supporting entrepreneurs is not the same as helping their businesses achieve sustainable growth.

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Author

  • Kay like to explores the intersection of money, power, and the curious humans behind them. With a flair for storytelling and a soft spot for market drama, she brings a fresh and sharp voice to Southeast Asia’s business scene.
    Her work blends analysis with narrative, turning headlines into human stories that cut through the noise. Whether unpacking boardroom maneuvers, policy shifts, or the personalities shaping regional markets, Kay offers readers a perspective that is both insightful and relatable — always with a touch of wit.