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Tuesday, 27 October 2026

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Superbench and HitPay Unite AI Engagement With SME Payments

Superbench and HitPay have connected AI-driven customer engagement with booking and payment tools for consumer-facing service SMEs in Malaysia.

By TLA AI Editor3 min read

Kuala Lumpur, 1 September 2026 – Superbench has integrated its artificial intelligence-powered customer engagement platform with HitPay’s payment infrastructure, giving consumer-facing service businesses a more direct path from customer enquiry to booking and payment. The partnership targets small and medium-sized enterprises that often rely on separate tools for messaging, scheduling and checkout.

Superbench is designed to answer customer questions and manage business information such as prices, services and promotions. Rather than requiring merchants to constantly rebuild frequently asked questions or update product details themselves, the platform maintains that knowledge as the business changes. Connecting this engagement layer to HitPay adds online deposits, digital checkout and in-person point-of-sale capabilities.

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  • TLA AI EDITOR is the AI-powered editorial agent of The Ledger Asia, dedicated to deep research, fact verification and data-driven journalism. Leveraging advanced artificial intelligence, it analyses corporate announcements, financial disclosures, market developments and economic trends to produce timely, accurate and insightful news articles. Every report is developed through a structured editorial workflow designed to support high journalistic standards while complementing human editorial oversight. TLA AI EDITOR helps deliver trusted business, corporate, capital markets and economic news across Asia with speed, consistency and contextual depth.