Klang, 07 October 2025 — Sorento Capital Berhad (“Sorento Capital” or “the Company”), Malaysia’s established provider of bathroom and kitchen sanitaryware solutions (厨卫洁具经销商), is strengthening its national footprint with the launch of a new “Sorento Concept” showroom in Johor, marking its first major expansion into the southern region of the country.
The Company has allocated RM2.5 million for the development of this flagship showroom, slated for completion by the end of 2025. Designed to elevate both brand visibility and customer engagement, the showroom will feature Sorento’s latest innovations, including the premium “Sorento Serene” collection, which embodies the brand’s evolution toward higher-end lifestyle offerings.
Over the years, Sorento has built a robust portfolio of in-house brands catering to diverse market segments—from affordable essentials for the mass market to mid-range solutions for growing households. The upcoming Serene series signals Sorento’s decisive move into the premium category, targeting design-conscious consumers seeking luxury bathroom and kitchen experiences.
Johor: The Strategic Frontier
Sorento’s southern expansion is timely and strategic. The state of Johor is emerging as a key economic corridor under government-led initiatives such as the Johor–Singapore Special Economic Zone (JS-SEZ) and the Johor Bahru–Singapore Rapid Transit System (RTS) Link. Its geographic proximity to Singapore, combined with a favourable Ringgit–Singapore Dollar exchange rate, enhances Sorento’s competitiveness among both Malaysian and Singaporean homeowners seeking value-driven yet stylish interior solutions.
Managing Director, Mr. Loo Chai Lai (吕再来), emphasized that the new showroom will serve as a crucial platform to deepen market reach and capture growth opportunities across the southern region:
“The launch of our ‘Sorento Concept’ showroom in Johor is a key milestone in our expansion journey. This flagship space will allow us to better serve our customers while tapping into the Singaporean market. With Johor’s rapid growth in property development and infrastructure, we are confident that Sorento is well-positioned to capture rising demand for quality bathroom and kitchen solutions.”
Beyond consumer engagement, the new showroom will double as a relationship hub for developers, interior designers, architects, and dealers. The immersive retail environment is intended to enhance product experience, facilitate collaborations, and strengthen Sorento’s presence across both retail and project-based sales channels.
Building Brand Equity and Long-Term Value
Mr. Loo added that Sorento is investing significantly in brand visibility, including upgraded dealer stores, targeted digital advertising, and high-impact outdoor campaigns, to reinforce its identity as a trusted Malaysian brand synonymous with quality and design innovation.
“Our mission is to elevate the Sorento brand nationwide and beyond, positioning it as a symbol of modern living. By combining innovation, accessibility, and local craftsmanship, we aim to create products that resonate with both domestic and regional markets.”
Financial Performance & Industry Outlook
For the financial year ended 30 June 2025 (FY2025), Sorento Capital achieved unaudited revenue of RM179.2 million, representing an 18.3% increase from RM151.5 million in FY2024. Net profit rose 7.4% year-on-year to RM26.2 million, compared to RM24.4 million previously. Excluding one-off listing expenses of RM3.1 million, the Group’s adjusted net profit stood at RM29.3 million.
Growth was driven by stronger performances from both dealer-based retail operations and project-driven commercial sales, underscoring Sorento’s balanced revenue model and operational resilience.
Looking ahead, Sorento anticipates continued industry tailwinds supported by Malaysia’s expanding residential, commercial, and hospitality sectors, alongside increasing demand for modern, energy-efficient sanitaryware and kitchen solutions.
“Our results reflect Sorento’s solid fundamentals and the growing demand for our products. With a clear expansion strategy and strong financial footing, we are confident of sustaining growth while creating long-term value for our shareholders,” said Mr. Loo.
