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Friday, 23 October 2026

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Astro Is Selling Its Broadband Business. The Bigger Decision Is What It Keeps

Astro's proposed RM83 million broadband disposal is more than an asset sale. It raises a strategic question about diversification, competitive scale and whether focusing on fewer businesses can help a media company build a stronger financial future.

By Katherine (Kay)3 min read

Kuala Lumpur, 23 October 2026 – Astro Malaysia Holdings is preparing to exit direct broadband operations through a proposed sale of its Astro Fibre business assets to Maxis Broadband for up to RM83 million.

The conditional transaction, announced on 23 October, includes customer contracts and selected business assets, but excludes the Astro brand and associated goodwill.

The proposed disposal marks an important strategic decision for a company that previously positioned broadband as an extension of its entertainment business.

Yet the bigger question is not simply why Astro is selling. It is whether becoming a more focused company can help restore its competitive strength.

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Author

  • Kay like to explores the intersection of money, power, and the curious humans behind them. With a flair for storytelling and a soft spot for market drama, she brings a fresh and sharp voice to Southeast Asia’s business scene.
    Her work blends analysis with narrative, turning headlines into human stories that cut through the noise. Whether unpacking boardroom maneuvers, policy shifts, or the personalities shaping regional markets, Kay offers readers a perspective that is both insightful and relatable — always with a touch of wit.