Shanghai, 31 January 2026 – As the Chinese Lunar New Year approaches, Shanghai has launched a special Spring Festival gift pack initiative designed to enhance the holiday experience for residents and visitors. The programme includes discount packages, cultural performances and themed activities intended to celebrate traditional customs and boost local consumption.
Under the initiative, participating businesses throughout Shanghai are offering discount vouchers, special service bundles and seasonal promotions that can be redeemed at restaurants, retail outlets, entertainment venues and cultural spots across the city. These gift packs are aimed at making the holiday more festive while encouraging people to explore local attractions and support small and medium-sized enterprises.
Cultural Events and Experiences
In addition to shopping and dining promotions, the Spring Festival activities include a mix of cultural programmes such as:
- Traditional performances — including lion and dragon dances, folk music and theatrical showcases that reflect the spirit of the Lunar New Year.
- Interactive heritage zones — where visitors can take part in calligraphy and paper-cutting workshops linked to New Year traditions.
- Themed exhibitions — showcasing ancient customs and seasonal practices that promote cultural awareness and community engagement.
Officials said the gift pack scheme and accompanying events seek to blend modern urban life with cultural heritage, offering both residents and visitors opportunities to celebrate the Lunar New Year in meaningful, joyful ways while enjoying enhanced retail and entertainment options.
The programme is part of a broader effort by local authorities to stimulate consumer spending during the holiday season, strengthen cultural tourism and reinforce Shanghai’s reputation as a vibrant cultural and economic hub during one of China’s most important annual celebrations.
