Last updated on December 25, 2025
KUALA LUMPUR: Pertama Digital Berhad has announced the appointment of Lim Nasrul Halim as its new Chief Executive Officer, effective 6 August 2025, as the digital transformation group enters a new phase of regional growth and innovation execution.
At 40, Lim brings with him two decades of experience spanning government-linked corporations, enterprise development, and global technology brands, having held leadership roles in both Malaysia and Singapore. His appointment marks a continuation of Pertama Digital’s mission to deliver scalable, inclusive digital infrastructure to serve public needs and accelerate fintech innovation.
According to the official filing, Lim’s professional expertise includes:
- Strategic business development and global brand expansion
- Advanced performance management systems, including OKRs
- Fundraising and venture capital within the technology sector
Prior to joining Pertama Digital, Lim contributed to the Enterprise Development Centre Singapore (EDC), advised a Malaysian GLC, and led multiple large-scale growth initiatives across emerging and developed markets.
He holds a Law degree from the University of London and has no current directorships or declared interests in the company’s securities.
Pertama Digital CEO Appointment: Key Details
| Detail | Description |
|---|---|
| Name | Lim Nasrul Halim |
| Date of Appointment | 6 August 2025 |
| Age | 40 |
| Nationality | Singapore |
| Designation | Chief Executive Officer |
| Education | Law, University of London |
| Relevant Experience | 20+ years in corporate leadership across GLCs, EDC Singapore, global tech firms |
| Expertise Areas | Strategy, brand expansion, performance systems, fundraising |
| Directorships | None |
| Family/Conflict of Interest | None declared |
| Shareholding in Company | None |
Disclaimer: This article may include information sourced from official statements, regulatory filings, public disclosures, or third-party reporting. The Ledger Asia provides editorial context and regional relevance where applicable. While efforts are made to ensure accuracy, not all data or claims cited may be independently verified at the time of publication.
