Kuala Lumpur, 11 June 2026 – Novo Nordisk Malaysia has launched Sayang, Kan?, a nationwide public awareness campaign aimed at encouraging Malaysians to speak about obesity with greater compassion, medical understanding and dignity.
The campaign comes at a time when more than half of Malaysian adults are living with overweight or obesity, making it one of the country’s most urgent public-health challenges. Built around a phrase familiar to many Malaysians, Sayang, Kan? asks a simple question: if we truly care, are we choosing care?
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