KUALA LUMPUR, 10 October 2025 — MSB Global Group Berhad (“MSB Global” or “the Group”), a key player in Malaysia’s aftermarket automotive parts and components industry, has signed a 10-year exclusive distributorship agreement with Zhejiang GOLD Intelligent Suspension Corp (“GOLD”) to distribute, market, and sell GOLD brand automotive shock absorber products across Malaysia, Thailand, and Singapore.
The agreement was executed through MSB Global’s wholly owned subsidiary, MSB Machinery Corporation (Malaysia) Sdn Bhd (“MSB Machinery”), and marks a major regional growth milestone for the Group as it expands its footprint across the ASEAN automotive aftermarket.
A Strengthened Regional Distribution Partnership
Under the newly signed Overseas Sales Agency Agreement, MSB Machinery will have exclusive rights to market and sell GOLD’s full range of products, including shock absorbers, active suspension systems, and related components, in the three key Southeast Asian markets.
This agreement supersedes the earlier agency contract signed on 1 August 2024, with revised commercial terms to reflect updated payment structures and obligations, providing MSB Global with improved operational flexibility and long-term growth potential.
GOLD, based in Zhejiang, China, is a leading manufacturer of automotive suspension systems and shock absorbers, recognised for its advanced technology and precision-engineered solutions. The partnership leverages GOLD’s global expertise with MSB Global’s established distribution network and regional market insight.
RM30 Million Sales Target Over Five Years
The 10-year deal, structured with an initial five-year term and renewal provisions — targets a cumulative sales volume of RMB50 million (approximately RM30 million) across Malaysia, Thailand, and Singapore within the first five years.
The collaboration also includes technical support, product certification, and marketing assistance from GOLD to ensure consistent product quality, compliance with regional automotive standards, and enhanced customer satisfaction.
Datuk Ow Kee Foo, Managing Director of MSB Global Group Berhad, said the partnership marks a pivotal step in strengthening the Group’s regional presence:
“Singapore offers us a more structured yet premium-focused market where we can directly control brand positioning, service quality, and technical support. Thailand, on the other hand, presents a compelling growth opportunity, its vast aftermarket scale and strong replacement culture make it a key market for GOLD’s high-performance suspension systems.”
Strengthening ASEAN Automotive Aftermarket Ambitions
The collaboration underscores MSB Global’s strategic ambition to position itself as a multi-market leader in performance-oriented automotive solutions, integrating brand exclusivity, localised execution, and premium product offerings.
By expanding its distributorship beyond Malaysia, MSB Global aims to capitalise on rising regional demand for quality automotive components, driven by increasing vehicle ownership and replacement part cycles across ASEAN economies.
The Group’s focus on sustainable growth and product diversification aligns with its broader vision of enhancing long-term shareholder value and strengthening its portfolio in high-demand automotive segments.
“This agreement reflects our commitment to expanding MSB Global’s presence in Southeast Asia’s fast-evolving automotive landscape,” Datuk Ow added. “By combining our on-ground experience with GOLD’s world-class product engineering, we are building a foundation for sustained growth and regional leadership.”
