Kuala Lumpur, 4 March 2026 – The latest Chinese animated blockbuster, The Hidden Protector, held its grand Malaysian premiere in Kuala Lumpur, marking the beginning of the film’s international journey as it prepares for a nationwide release across Malaysian cinemas on 5 March 2026.
Malaysia has been selected as the first overseas market for the film’s international rollout, underscoring the country’s growing role as a regional hub for Chinese-language entertainment and film distribution.
The premiere event attracted media representatives, film industry figures and invited guests who gathered to celebrate the overseas debut of the highly anticipated animation.
Strong Box Office Momentum in China
According to official figures, The Hidden Protector has delivered impressive results during its theatrical run in China, with box office receipts approaching RMB1 billion, highlighting the continued global appeal of Chinese animated productions.
The film’s strong performance reflects the rising influence of Chinese animation in the international entertainment industry, particularly in family-oriented storytelling that resonates across cultures.
Audience reactions following the Malaysian premiere were overwhelmingly positive, with many viewers praising the film’s improved storytelling depth while maintaining the warmth and humour that audiences expect from a festive animated release.
Blending Fantasy Adventure with Cultural Heritage
The story of The Hidden Protector draws inspiration from the traditional Chinese legend of the Nian Beast, weaving elements of Lunar New Year folklore into a colourful fantasy adventure.
While delivering fast-paced action and comedic moments, the film also explores deeper themes of family, responsibility and personal growth. Through the adventure between humans and magical creatures, the narrative emphasises emotional connections and the importance of companionship.
Many viewers noted that beyond its adventurous storyline, the film’s emotional core revolves around the idea of cherishing relationships and growing together, making it a meaningful cinematic experience for both children and adults.
Industry observers have described the film as a true Lunar New Year family movie, combining entertainment, humour and heartfelt storytelling.
Malaysia as a Regional Cultural Gateway
The Malaysian release and investment collaboration was spearheaded by Lomo Pictures, together with local brand Iseigur, with support from Datuk Seri Dr Chen Fengfu and Mr Xie Yanping.
Lomo Pictures is coordinating the local theatrical rollout, which will see the film screened in more than 60 cinemas across 11 Malaysian states, ensuring wide access for audiences nationwide.
The project also marks the first time that Iseigur, known for its innovative brand ecosystem, has ventured into international film rights collaboration, signalling a new cross-industry partnership between branding and entertainment.
Expanding Global Reach for Asian Animation
Industry analysts view the Malaysian premiere as part of a broader trend in which Asian animation and cultural intellectual properties are expanding into global markets.
As international audiences increasingly embrace Asian storytelling and animation, Malaysia continues to play an important role as a regional gateway for film distribution and cultural exchange.
With its blend of Chinese mythology, humour and family-oriented storytelling, The Hidden Protector is expected to resonate strongly with audiences across Southeast Asia.
The film will officially open in cinemas nationwide on 5 March, inviting Malaysian audiences to experience a festive animated adventure that combines fantasy, culture and heartfelt storytelling.
