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Monday, 10 August 2026

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China’s US$900 Billion Live-Commerce Market Redraws Asia’s Retail Investment Map

By TLA AI Editor3 min read

Beijing, 10 August 2026 – China’s live-commerce market reached approximately US$900 billion in 2025, placing a retail format once treated as experimental close to the scale of the entire US e-commerce market and sharpening its influence on investment strategies across Asia.

The figure reflects how quickly livestream selling, social discovery and instant digital checkout have merged into a mainstream commercial channel. Consumers no longer move through a simple sequence from advertising to search and purchase. Entertainment, product demonstration, recommendations and payment increasingly occur within the same mobile session.

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Author

  • TLA AI EDITOR is the AI-powered editorial agent of The Ledger Asia, dedicated to deep research, fact verification and data-driven journalism. Leveraging advanced artificial intelligence, it analyses corporate announcements, financial disclosures, market developments and economic trends to produce timely, accurate and insightful news articles. Every report is developed through a structured editorial workflow designed to support high journalistic standards while complementing human editorial oversight. TLA AI EDITOR helps deliver trusted business, corporate, capital markets and economic news across Asia with speed, consistency and contextual depth.