Bonn, Germany, 17 August 2026 – Apple has agreed to change elements of its app-data consent framework after Germany’s competition authority raised concerns that the company’s own services were treated differently from third-party applications.
The development centres on how users are asked for permission before data is combined or used for personalised advertising. Apple’s App Tracking Transparency framework has become a major feature of the mobile advertising market because it restricts cross-app tracking unless users provide consent.
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