KUALA LUMPUR, Oct 6, 2025 – MPIRE Global Berhad has officially announced a corporate name change to Greentronics Technology Berhad, in a move that underscores the company’s shift toward sustainability-driven innovation and next-generation electronic solutions. The rebranding, approved by Bursa Malaysia, will take effect from 9:00 a.m. on Wednesday, 8 October 2025, with the new stock short names GREENTEC and GREENTEC-WC for its main shares and warrants respectively.
While the company’s stock codes remain unchanged, the strategic renaming marks a defining step in repositioning its identity from a diversified industrial player to a technology-centric enterprise anchored in green manufacturing, electronics, and digital sustainability.
A Signal of Strategic Evolution
Industry analysts view the rebranding as more than cosmetic, it reflects a recalibrated business direction in response to Malaysia’s and ASEAN’s growing emphasis on sustainable industrial transformation. The term Greentronics itself fuses “green” and “electronics,” suggesting a focus on environmentally responsible technologies, energy-efficient components, and circular manufacturing practices.
Sources familiar with the company’s restructuring note that Greentronics is aligning its portfolio with government-led incentives promoting the National Energy Transition Roadmap (NETR) and Industry 4.0 initiatives. The new identity is expected to open pathways for collaborations in renewable energy systems, eco-materials, and low-carbon production technologies.
From Industrial Legacy to Tech-Focused Future
MPIRE Global Berhad, previously involved in multi-sector manufacturing and supply-chain operations, has been gradually reorienting its business mix to focus on electronics assembly, smart automation, and technology solutions. The new name provides a unifying identity that better communicates its forward-looking ambitions, particularly as Malaysia accelerates its push to become a regional green-tech hub.
Observers also suggest that the rebranding may pave the way for future strategic partnerships, joint ventures, or market expansions in the renewable energy, EV component, and smart device segments. The adoption of “Greentronics” signals a commitment to innovation-led growth and sustainability-driven competitiveness, aligning with global investor appetite for ESG-compliant ventures.
Market and Investor Implications
From a market standpoint, the change to GREENTEC (formerly MPIRE) offers investors a clearer narrative of the company’s direction. The name itself provides stronger visibility and brand recall in the technology and sustainability investment community.
While the fundamentals of the listed securities remain unchanged, the repositioning could attract fresh investor attention, particularly among ESG funds and regional technology-focused investors. Bursa Malaysia’s recognition of the new name also reinforces corporate transparency and brand coherence, a crucial element in gaining institutional confidence.
Trading of the company’s shares and warrants under the new name will commence on Wednesday, 8 October 2025, maintaining the same stock codes as before.
Conclusion
As Greentronics Technology Berhad, the company sets a renewed course, blending its industrial experience with sustainability-driven electronics innovation. This rebranding not only modernizes its corporate image but also positions the group at the intersection of green technology, digital manufacturing, and smart industry development, signaling its intent to lead Malaysia’s next wave of sustainable industrial advancement.
