Kuala Lumpur, 16 September 2025 — Malaysia has set its sights on RM230 million (around US$54.7 million) in export sales at the upcoming 22nd China-ASEAN Expo (CAEXPO) in Nanning, China—an aim that underscores Kuala Lumpur’s determination to deepen trade ties with both China and its ASEAN neighbours.
The Malaysia External Trade Development Corporation (MATRADE) is leading the push. With over 70 Malaysian organisations participating—including three government ministries, six key government agencies, and many private exhibitors across diverse sectors—the delegation is deliberately expansive. Industries such as education, healthcare, pharmaceuticals, cosmetics, construction materials as well as high-growth segments like logistics, distribution, technology, and artificial intelligence are being brought to the fore.
According to MATRADE CEO Mohd Mustafa Abdul Aziz, this broad spectrum is part of a strategic agenda: to showcase Malaysia not just as a supplier of conventional goods, but as a “forward-looking, trusted and competitive trading partner in the region.” The participation is intended to do more than generate sales; it reflects Malaysia’s ambition to strengthen investment linkages, move up the value chain, and expand its role in regional supply chains.
Even as global trade faces headwinds—from supply chain disruptions to shifting geopolitical alliances—Malaysia expects the CAEXPO to serve as a platform for reinforcing its export growth strategy. The RM230 million target, while ambitious, is rooted in carefully planned programs that MATRADE is rolling out concurrently with the show. Exhibitors hope that showcasing high-value and technology-intensive offerings will attract both buyers and investment partners, particularly from China, which remains one of Malaysia’s largest trading partners.
For Malaysian businesses, success at CAEXPO could mean more than immediate contract wins. It could help position the country as a hub for innovation and trusted quality, potentially leading to longer term trade relationships, higher margins, and greater foreign direct investment. As the event nears, all eyes will be on whether Malaysia can convert its export potential into actual deals—while also demonstrating that its industries can compete beyond commodity and low-cost manufacturing models.
Source: Xinhua News
