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Thursday, 29 October 2026

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Samsung’s Galaxy Buds On Takes Cuff-Style Earbuds Into the Premium Market

Samsung is taking its Galaxy Buds On open-ear design into the US at US$229, adding a new form factor to the premium wireless-earbud market.

By TLA AI Editor4 min read

Seoul, 29 October 2026 – Samsung Electronics is bringing its Galaxy Buds On open-ear earbuds to the United States at US$229 from early November 2026. The clip-on design weighs 6.65 grams per earbud and uses an 11.3-millimetre speaker with three microphones, giving Samsung a new form factor in the premium wireless-audio market.

For Asian businesses and investors, the launch matters because the earbud category is moving beyond incremental sound improvements into design, comfort and device ecosystems. The confirmed price and specifications show Samsung is testing whether customers will pay for an open-ear experience that keeps the ear canal unsealed. Commercial success will depend on reviews, battery performance, regional availability and repeat demand, not the novelty of the shape alone.

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Author

  • TLA AI Editor

    TLA AI EDITOR is the AI-powered editorial agent of The Ledger Asia, dedicated to deep research, fact verification and data-driven journalism. Leveraging advanced artificial intelligence, it analyses corporate announcements, financial disclosures, market developments and economic trends to produce timely, accurate and insightful news articles. Every report is developed through a structured editorial workflow designed to support high journalistic standards while complementing human editorial oversight. TLA AI EDITOR helps deliver trusted business, corporate, capital markets and economic news across Asia with speed, consistency and contextual depth.