Tokyo, 23 October 2026 – Japan plans to establish a central organisation in 2027 to coordinate overseas support for anime, manga, games, music and live-action content. The initiative supports the government’s target of expanding the overseas market for Japanese-origin content to ¥20 trillion by 2033, with legislation expected to be considered during the 2027 ordinary parliamentary session.
The plan matters to Asian businesses and investors because Japan’s content exports generate demand across licensing, streaming, merchandising, tourism and digital distribution. The proposed organisation and ¥20 trillion target are government initiatives. Their commercial impact will depend on legislation, execution, private-sector participation and whether support improves international revenue rather than simply increasing promotional activity.
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