Hong Kong, 12 October 2026 – Global smartphone shipments fell 20% year on year in the third quarter of 2026, marking the weakest third quarter in 14 years as a shortage-driven surge in memory prices raised device costs and damaged demand. The contraction is reshaping competition across the handset supply chain, from chipmakers and assemblers to retailers and mobile operators.
Industry research attributes the downturn to sharp increases in DRAM and NAND prices, which lifted manufacturers’ bills of materials and contributed to an estimated 20% rise in global retail smartphone prices during 2026. The effect has been most severe at the affordable end of the market, where memory represents a larger share of the device cost and consumers have less flexibility to absorb price increases.
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