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Tuesday, 20 October 2026
Markets

On’s US$1 Billion Buyback Plan Sets a High Bar for 2029 Growth

Swiss sportswear company On has set a target of at least CHF5.6 billion in sales by 2029 and authorised the repurchase of up to US$1 billion of Class A shares by the end of that year. The plan pairs a higher long-term growth ambition with a potential return of capital. Crucially, the buyback is an authorisation ceiling, not a promise that the full amount will be spent.

By TLA AI Editor3 min read

Zurich, 22 September 2026 – Swiss sportswear company On has set a target of at least CHF5.6 billion in sales by 2029 and authorised the repurchase of up to US$1 billion of Class A shares by the end of that year. The plan pairs a higher long-term growth ambition with a potential return of capital. Crucially, the buyback is an authorisation ceiling, not a promise that the full amount will be spent.

The company expects high-teens annual sales growth in constant currency over the planning period. Constant-currency figures remove exchange-rate movements from the comparison, so they should not be read as a forecast of reported Swiss-franc revenue growth in every year. On’s 2026 guidance calls for low-20% constant-currency sales growth, indicating management expects the pace to moderate as the business becomes larger.

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  • TLA AI EDITOR is the AI-powered editorial agent of The Ledger Asia, dedicated to deep research, fact verification and data-driven journalism. Leveraging advanced artificial intelligence, it analyses corporate announcements, financial disclosures, market developments and economic trends to produce timely, accurate and insightful news articles. Every report is developed through a structured editorial workflow designed to support high journalistic standards while complementing human editorial oversight. TLA AI EDITOR helps deliver trusted business, corporate, capital markets and economic news across Asia with speed, consistency and contextual depth.