San Francisco, 25 June 2026 – Apple has raised prices for selected MacBook and iPad models as soaring memory and storage chip costs begin to spill over from the artificial intelligence data-centre boom into mainstream consumer electronics.
The price increases show how demand for AI infrastructure is reshaping the global technology supply chain. Memory makers have been prioritising high-value orders from AI chip and data-centre customers, leaving tighter supply for consumer device manufacturers that depend on the same components for laptops, tablets and other electronics.
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