WASHINGTON, 2 February 2026 — J.P. Morgan expects gold prices to climb to US$6,300 per ounce by the end of 2026, driven by sustained demand from central banks and investors, the brokerage said in a note on Monday.
J.P. Morgan now forecasts central bank gold purchases of 800 tonnes in 2026, citing what it described as an ongoing and unexhausted trend of reserve diversification.
“Even with the recent near-term volatility, we remain firmly bullishly convicted in gold over the medium-term on the back of a clean, structural, continued diversification trend that has further to run amid a still well-entrenched regime of real asset outperformance versus paper assets,” the brokerage said.
Gold prices have been volatile in recent sessions. Bullion fell more than 9.8% on January 30, marking its sharpest one-day decline since 1983, and extended losses on Monday after higher margin requirements set by CME Group added to selling pressure.
Despite the pullback, other major banks remain constructive on the precious metal’s outlook. Deutsche Bank on Monday reiterated its forecast for gold prices to reach US$6,000 an ounce in 2026, citing continued investor demand even as prices adjust.
Several global banks have raised their gold price targets in recent weeks, reflecting expectations that central bank buying, portfolio diversification and demand for real assets will continue to underpin prices over the medium term.
Selected Gold Price Forecasts (US$ per ounce)
| Institution | 2026 Forecast / Target | Forecast Date |
|---|---|---|
| J.P. Morgan | US$6,300 by 4Q26 | Feb 2, 2026 |
| UBS | US$6,200 (Mar–Sep 2026) | Jan 29, 2026 |
| Deutsche Bank | US$6,000 in 2026 | Jan 26, 2026 |
| Société Générale | US$6,000 by end-2026 | Jan 26, 2026 |
| Morgan Stanley | US$4,600 (bull case US$5,700 in 2H26) | Jan 23, 2026 |
| Goldman Sachs | US$5,400 by Dec 2026 | Jan 22, 2026 |
| Citi Research | US$5,000 (0–3 months) | Jan 13, 2026 |
| HSBC | US$4,450 by end-2026 | Jan 8, 2026 |
End-of-period forecasts unless otherwise stated.





