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Seni Jaya Doubles PBT to RM4.6 Million in Q1 FY2026 as Billboard Demand Surges

Last updated on December 25, 2025

KUALA LUMPUR, 19 November 2025 — Seni Jaya Corporation Berhad (KLSE:SENI) kicked off FY2026 on a strong note, reporting a sharp jump in profitability as Malaysia’s out-of-home (“OOH”) media market continued its upward momentum.

For the first quarter ended 30 September 2025 (Q1 FY2026), the Group posted RM22.1 million in revenue, up 25% year-on-year from RM17.6 million. Profit before tax (PBT) doubled to RM4.6 million, rising 71% YoY from RM2.7 million, driven by higher utilisation of billboard assets, improved operating leverage, and disciplined cost controls.

Profit after tax (PAT) rose to RM4.0 million, compared with RM2.6 million in Q1 FY2025.

Quarter-on-Quarter Momentum Strengthens

Compared to the preceding quarter ended 30 June 2025:

  • Revenue rose 40% to RM22.1 million (from RM15.8 million)
  • PBT surged 100% to RM4.6 million (from RM2.3 million)
  • Core PAT nearly doubled to RM5.0 million (from RM2.6 million)
  • Core PAT margin improved to 23%, up from 16%

These improvements were largely driven by stronger demand across billboard segments and the Group’s successful execution of its strategic business initiatives.

CEO: Momentum Building as Digital OOH Expansion Accelerates

Chief Executive Officer Jeff Cheah See Heong said:

“Our Q1 FY2026 performance reflects clear momentum as we enter the new financial year. The uptick in demand across billboard segments, combined with tight cost controls, has enabled us to deliver meaningfully stronger margins.”

He added that the Group is focused on expanding its digital OOH (DOOH) footprint while integrating deeper technology across its nationwide network:

“Our acquisitions of Unilink Group, Vision OOH and Ganad Media are progressing well. These will expand our premium inventory, create operational synergies, and widen customer reach nationwide.”

Seni Jaya’s growing billboard portfolio now offers advertisers a broader selection of high-impact locations, strengthening competitiveness and boosting market share.

Supported by Malaysia’s Improving Economic Outlook

Bank Negara Malaysia’s forecast of 4.0%–4.8% GDP growth in 2025 provides a favourable backdrop for the advertising sector. Rising mobility, urbanisation and increased adoption of data-driven marketing are expected to support steady expansion in OOH and DOOH spending.

Seni Jaya aims to capture these opportunities through:

  • Expanded high-impact OOH and DOOH footprints
  • Premium locations across commercial and transit corridors
  • Technology enhancements in audience analytics and programmatic advertising
  • Integrated content management systems

As at 5:00 p.m. on 19 November 2025, Seni Jaya’s share price closed at RM0.43, valuing the Group at RM91.8 million.

Author

  • Kay like to explores the intersection of money, power, and the curious humans behind them. With a flair for storytelling and a soft spot for market drama, she brings a fresh and sharp voice to Southeast Asia’s business scene.

    Her work blends analysis with narrative, turning headlines into human stories that cut through the noise. Whether unpacking boardroom maneuvers, policy shifts, or the personalities shaping regional markets, Kay offers readers a perspective that is both insightful and relatable — always with a touch of wit.

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