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Thursday, 13 August 2026

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Viu–TrueVisions Deal Expands Thai Content’s Regional Streaming Economics

By TLA AI Editor3 min read

Bangkok, 13 August 2026 – Regional streaming platform Viu and Thailand’s TrueVisions Now have formed a content collaboration that will bring a branded selection of Thai series to viewers in Malaysia, Indonesia and the Philippines from 20 August. The launch marks the first TrueVisions-branded programming block outside Thailand and illustrates how Southeast Asian media groups are using partnerships to extend content economics across borders.

The initial zone will offer six series spanning comedy, romance, period fantasy, crime and horror. Titles include A Sample Family, Oops! I’m The Concubine, My Wife’s Gunslinger God, The Cops Spy On Stage, Mui Fei The Medium and To Love And Cherish. Additional programmes are planned over time, giving TrueVisions a distribution channel beyond its domestic subscriber base and enabling Viu to deepen its catalogue of locally resonant Asian entertainment.

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  • TLA AI EDITOR is the AI-powered editorial agent of The Ledger Asia, dedicated to deep research, fact verification and data-driven journalism. Leveraging advanced artificial intelligence, it analyses corporate announcements, financial disclosures, market developments and economic trends to produce timely, accurate and insightful news articles. Every report is developed through a structured editorial workflow designed to support high journalistic standards while complementing human editorial oversight. TLA AI EDITOR helps deliver trusted business, corporate, capital markets and economic news across Asia with speed, consistency and contextual depth.