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Saturday, 8 August 2026

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EDITOR'S PICKRetailers Are Fighting for the AI Shopping Cart

By Katherine (Kay)5 min read

As shoppers begin asking AI what to buy, retailers are facing a new digital battle: how to appear in the recommendation without losing control of the customer.

NEW YORK, 7 AUGUST 2026 – Retailers are no longer fighting only for Google rankings, marketplace visibility, or social media attention. They are now fighting to become the answer inside AI tools such as ChatGPT and Google Gemini.

That shift could change online shopping faster than many brands expect.

A consumer who once searched “best laptop under RM3,000” on Google may now ask an AI assistant to compare models, filter by budget, explain trade-offs and recommend the best option. The journey becomes shorter, more conversational and potentially more powerful. Instead of browsing 10 websites, the shopper may trust a single AI-generated answer.

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Author

  • Kay like to explores the intersection of money, power, and the curious humans behind them. With a flair for storytelling and a soft spot for market drama, she brings a fresh and sharp voice to Southeast Asia’s business scene.
    Her work blends analysis with narrative, turning headlines into human stories that cut through the noise. Whether unpacking boardroom maneuvers, policy shifts, or the personalities shaping regional markets, Kay offers readers a perspective that is both insightful and relatable — always with a touch of wit.