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Wednesday, 11 November 2026

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OpenAI Opens ChatGPT Business Profiles and Agents to Eligible US Merchants

OpenAI’s US-focused Businesses beta adds managed ChatGPT profiles, product information and Business Agents, alongside aggregate insights and labelled advertising.

By TLA AI Editor3 min read

United States, 11 November 2026 – OpenAI announced on 10 November that eligible US e-commerce and online-service businesses can begin claiming profiles in ChatGPT through a new Businesses beta. The rollout includes tools for managing business information and product feeds, alongside Business Agents that users can question about products and services. The initial eligibility is US-focused; it is not an announcement of general access for businesses across Asia.

For Asian retailers and investors, the development is relevant as a test of how commercial discovery may work inside a conversational interface. Businesses would have a more direct way to maintain information presented about them and engage prospective customers. Whether that produces meaningful sales remains unproven: profile visibility, agent interactions and purchases are different outcomes, and the announcement does not establish a conversion rate.

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Author

  • TLA AI Editor

    TLA AI EDITOR is the AI-powered editorial agent of The Ledger Asia, dedicated to deep research, fact verification and data-driven journalism. Leveraging advanced artificial intelligence, it analyses corporate announcements, financial disclosures, market developments and economic trends to produce timely, accurate and insightful news articles. Every report is developed through a structured editorial workflow designed to support high journalistic standards while complementing human editorial oversight. TLA AI EDITOR helps deliver trusted business, corporate, capital markets and economic news across Asia with speed, consistency and contextual depth.