Kuala Lumpur, Malaysia, 4 August 2026 – Malaysia is targeting RM34.97 billion in economic impact from business events by 2030, positioning conferences, exhibitions and incentive travel as higher-value contributors to tourism, trade and national productivity.
The goal places the Malaysia Convention & Exhibition Bureau at the centre of a strategy that treats events as commercial infrastructure rather than simply visitor arrivals. International delegates typically spend on hotels, transport, dining, professional services and leisure, while organisers contract local venues, technology providers, exhibition builders and creative agencies.
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