Kuala Lumpur, 15 September 2025 — Malaysia is setting its sights on achieving RM230 million in export sales from its participation at the upcoming 22nd China trade fair, according to the Malaysia External Trade Development Corporation (MATRADE). The goal underscores Malaysia’s ongoing strategy to deepen trade ties with China and harness growth opportunities from the world’s second-largest economy.
MATRADE has mobilised exporters from several key sectors—machinery, electronics, food and beverages, and health products—to showcase their goods at the fair. The trade body expects that these industries, along with others, will play critical roles in meeting the export target amid heightened demand in Chinese markets.
“China remains a top priority market for Malaysia,” said a spokesperson for MATRADE. “With the 22nd China trade fair providing significant exposure, we believe our exporters are well-positioned to capitalise on buyer interest and expand into new distribution channels.”
In preparation for the event, MATRADE has organised briefings and matching programmes to ensure Malaysian companies are ready for product presentation, negotiation, and compliance with China’s regulations. Emphasis has been placed on quality, packaging, and certification—components seen as crucial for success in China’s competitive import environment.
The trade fair also offers opportunities for business networking, joint ventures, and exploring green technology products, which are becoming increasingly important in Chinese import demand. Malaysian exporters are particularly enthusiastic about the potential for expanding in niche markets such as halal food, natural health products, and tropical agricultural commodities.
Economists believe that achieving RM230 million in export sales would not only boost Malaysia’s trade balance but also reaffirm its exporters’ competitiveness in Asia. The outcome of this trade fair will be closely watched by both policymakers and business investors as an indicator of how Malaysia’s export strategy is adapting in a shifting global landscape.
