Maranello, Italy, 9 October 2025 — Ferrari has moderated its electrification strategy just as it unveiled its first fully electric vehicle, signaling a more cautious approach to going all-in on electric drivetrains. At its capital markets day in Maranello, the luxury automaker said it now plans for EVs to comprise 20 percent of its 2030 lineup, down from a previous target of 40 percent.
Ferrari’s first EV, known as the Elettrica, will go into production in 2026, with all its major electric components, battery packs, inverters and e-axles, developed in-house at a new “e-building” facility in Maranello. Despite the launch, Ferrari cautioned that it will not introduce a second EV until 2028 or later, citing weak current demand for electric high-performance luxury vehicles.
A Shift in Strategy
Under Ferrari’s revised plan, its 2030 propulsion mix is expected to be roughly 40 percent hybrid, 40 percent internal combustion engine (ICE), and 20 percent EV. This stands in contrast to past ambitions that emphasized a heavier EV weighting.
The company attributed the scale-back to a client-centric approach and market realities. Ferrari believes that many of its high-end customers still value the driving experience, sound, and character of combustion engines, and has reaffirmed its commitment to further developing V6, V8 and V12 powertrains, including compatibility with alternative fuels.
Industry observers see this repositioning as Ferrari acknowledging both the high cost of EV development and uncertainty about demand in the ultra-luxury segment, particularly where performance, range, and battery weight constraints remain acute.
Implications & What to Watch
- Brand positioning vs. regulation pressure: Ferrari’s brand has long been rooted in the visceral appeal of its combustion engines. This pivot suggests it is trying to balance regulatory pressures with its identity as a maker of emotionally engaging machines.
- Capital and R&D allocation: Developing EVs is resource intensive. Ferrari’s decision to scale back suggests it’s being more selective about where to invest, likely focusing on hybrid and ICE innovations as well.
- Market signals to competitors: Other luxury automakers may see Ferrari’s approach as a signal that a moderated, phased transition to electrification is more sustainable, at least in the near to mid term.
- Regulatory constraints: Ferrari will need to monitor emissions standards, especially in Europe, to ensure compliance. Its future mix will have to meet increasingly stringent regulatory demands.
- Customer acceptance & demand evolution: The real test will be whether high-net-worth buyers accept an EV from Ferrari that balances performance with the brand’s storied legacy.
Ferrari’s unveiling of Elettrica marks a milestone for the marque. But the scaling back of its EV goal suggests that, for now, the Maranello stables will lean heavily on hybrid and internal combustion technology, a hybrid future that aligns with both customer sentiment and technical pragmatism.
