Kuala Lumpur, 22 September 2026 – Malaysian companies are being encouraged to use Dubai as a commercial gateway to the Middle East, Africa and Europe, with Dubai Chambers offering support on market research, partner introductions and administrative setup. The pitch reflects the emirate’s logistics reach and business infrastructure. For exporters, however, a gateway is useful only if it improves landed cost, access to buyers and the reliability of fulfilment in the target market.
Malcolm Leoi, the chamber’s representative covering Malaysia, described assistance that could include company licensing, bank-account setup and relocation of executives. Those services can reduce friction for a first regional presence, but they do not replace product-market fit. A company selling food, electronics or business services will face different regulatory approvals, distribution channels and working-capital needs. The choice between a mainland entity and a free-zone operation also affects costs and market access.
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