KUALA LUMPUR, 18 December 2025 — A new chapter of the Kaspersky Security Bulletin explores how artificial intelligence (AI) is expected to impact the global entertainment industry in 2026, from ticketing and VFX pipelines to content delivery networks, games, and regulation.
AI is transforming how people buy tickets, watch movies, and play games, and at the same time, how malicious actors target those experiences. The entertainment sector is particularly sensitive to AI because the technology not only automates back-office workflows but increasingly creates and imitates the core product itself: human-centered stories, performances, and visual experiences.
Anna Larkina, web content analysis expert at Kaspersky, said:
“AI is the thread running through most of the emerging risks. It will help defenders detect anomalies faster, but it will also help attackers model markets, probe infrastructure, and generate convincing malicious content. Studios, platforms, and rights holders need to treat AI systems, and the data behind them, as part of their core attack surface, not just as creative tools.”
Five Critical Threats Identified
Kaspersky researchers outlined five key risks as AI integrates deeper into entertainment workflows and consumer experiences:
- Ticketing Arms Race: AI will accelerate dynamic pricing, while scalpers deploy bots to exploit profitable events and manage resale markets in real time.
- VFX Supply Chain Leaks: Cloud-based AI platforms will expand networks of small vendors, creating new vulnerabilities for attackers to steal unreleased sequences or episodes.
- CDN Compromise: Content delivery networks carrying unreleased episodes, game builds, and live streams could be mapped and exploited by AI-enhanced attackers, exposing multiple titles at once.
- Generative Abuse in Games: Players may jailbreak AI companions or import external generative content, including violent or sexualized scenarios, raising risks of misuse and data leakage.
- Regulation and Compliance: Lawmakers are moving toward transparency rules for AI-generated media, driving the creation of new governance roles within entertainment companies.
Recommendations for the Industry
Kaspersky advises entertainment organizations to:
- Map AI use across ticketing, production, distribution, and fan platforms, and include these systems in risk assessments.
- Strengthen security requirements for VFX and post-production vendors, especially those using cloud-based AI tools.
- Review CDN architectures and implement anomaly detection for traffic and access patterns.
- Conduct security and privacy reviews of generative AI deployments in games, marketing, and fan-facing services, with clear rules on training data and outputs.
