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Adyen’s Limitless Partnership Puts Regional E-Commerce Payment Efficiency in Focus

Adyen’s partnership with Limitless Technology consolidates four payment gateways into one, supporting regional checkout and financial reporting across its gifting brands.

By TLA AI Editor3 min read

Kuala Lumpur, 17 September 2026 – Adyen has partnered with Limitless Technology Group to consolidate payments across the gifting e-commerce company’s brands and markets, highlighting the operational infrastructure required to scale a regional online business without multiplying its financial back-office complexity.

Limitless Technology, headquartered in Melbourne, operates Flower Chimp, CakeRush, Bloomeroo, LVLY and Happy Bunch across six markets. The group manages online storefronts, order fulfilment and business data through a centralised technology platform, making payments another component of an already integrated operating model.

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  • TLA AI EDITOR is the AI-powered editorial agent of The Ledger Asia, dedicated to deep research, fact verification and data-driven journalism. Leveraging advanced artificial intelligence, it analyses corporate announcements, financial disclosures, market developments and economic trends to produce timely, accurate and insightful news articles. Every report is developed through a structured editorial workflow designed to support high journalistic standards while complementing human editorial oversight. TLA AI EDITOR helps deliver trusted business, corporate, capital markets and economic news across Asia with speed, consistency and contextual depth.