Kuala Lumpur, 16 September 2025 — Meta is getting ready to unveil its newest smart glasses at its annual Connect event, doubling down on augmented reality (AR) ambitions. The latest model, expected to be called Celeste (internally “Hypernova”), will feature a built-in display in the right lens and carry a significantly higher price tag—roughly US$800.
What to expect from Celeste
These glasses mark a shift in Meta’s smart eyewear strategy. Whereas past models (such as those in collaborazione with Ray-Ban and Oakley) focused on integrating cameras, livestreaming, and AI features, this new pair emphasizes a display component. Basic functions like notifications will appear in the lens display—signalling Meta’s move toward more immersive AR features.
Celeste is not expected to match the technical sophistication of Meta’s “Orion” prototype showcased last year, which many saw as a more advanced vision for the future of augmented reality. The Orion model is still projected to arrive in 2027.
Other product highlights and context
- Alongside Celeste, Meta is anticipated to debut a wristband component that lets users control the glasses with hand gestures.
- A refreshed Ray-Ban line is also expected, offering upgrades in camera quality, battery life, and new AI capabilities.
- The company aims to open the platform to third-party developers via a new software development kit. This is a strategic move to accelerate an ecosystem of apps for AR devices.
Challenges ahead
Even though the glasses may draw interest for their novelty, they come with several challenges:
- Price sensitivity: At ~$800, these smart glasses will cost significantly more than Ray-Ban’s ($299) and Oakley’s ($399) offerings. Analysts believe that the premium price may limit market adoption.
- Design trade-offs: To house the display, sensors, battery, and other hardware, the frames may become bulkier or less sleek—possibly affecting comfort and appeal.
- Competition in AI and AR: Meta is in a tight race with rivals like Google, OpenAI, and others moving aggressively into AR, mixed reality, and generative AI. The success of this product will depend not just on hardware, but on how well software, developer support, and privacy/security issues are handled.
Strategic importance for Meta
Meta has invested heavily—over US$60 billion since 2020—into its AR division. The company sees smart glasses as a cornerstone for integrating more advanced AI into everyday life, aiming for devices beyond simple wearables. Through Celeste, Meta appears to be laying groundwork for more immersive AR experiences.
Moreover, the decision to include a display, gesture control, and developer support signals confidence that there is a market for more capable AR wearables—especially among early adopters willing to pay a premium. However, it also means Meta must address user concerns about privacy, safety, and usability if these devices are to reach beyond niche audiences.
